Inside the Business: How Gyms Profit from Multisport Card Users
Inside the Business: How Gyms Profit from Multisport Card Users
Blog Article
Have you ever thought about what actually happens behind the scenes when you swipe your Multisport Card at a gym? It seems simple—unlimited access for users at hundreds of locations—but what do gyms really earn from this arrangement?
In this article, we’ll explore the financial side of the Multisport program from the gym owner’s perspective and answer a popular question: how much do gyms really make per visit? A great resource for this topic is karta multisport ile zarabia siłownia, which offers deeper insight.
What Is the Multisport Card and How Does It Work?
The Multisport Card is a workplace benefit popular across Poland. Employees can use it to access gyms, fitness centers, pools, yoga studios, and other wellness facilities at no extra cost to them. Employers cover most of the monthly fee, making it a win for workers and a boost for wellness.
Why Gyms Agree to Join the Program
You might be wondering—why would a gym accept lower earnings for each visitor? The answer is visibility and volume. Being listed on the Multisport platform can bring in a steady stream of users who might otherwise never walk through the door.
How Gyms Get Paid
Each time a Multisport user checks in, the gym gets paid a set fee—usually between 5 and 10 PLN. Compared to a regular day pass or monthly membership, this is relatively low.
The payment amount is based on individual contracts negotiated with Benefit Systems (Multisport’s parent company). Factors like location, size, popularity, and bargaining power all influence the rate.
For more about actual earnings and payout models, you can check karta multisport ile zarabia siłownia.
The Real Cost of Multisport Visitors
While additional foot traffic sounds great in theory, it comes with a price:
- Operational Expenses
More users mean higher utility bills, more cleaning, and increased staff time.
- Equipment Wear and Tear
Treadmills, bikes, and weights wear out faster under heavier use.
- Limited Upselling
Multisport users already have access to most services, leaving little room for upselling additional services like personal training.
A Financial Breakdown Example
Imagine a gym sees 1,000 Multisport visits in a month at an average of 7 PLN each—that’s 7,000 PLN. But with 100 standard members paying 100 PLN monthly, you’d earn 10,000 PLN with less wear and fewer daily visitors.
The Trade-Off: Exposure vs. Profit
The key issue for gyms is balancing exposure with profitability. Multisport can bring new faces into your gym, but the actual profit margin may be much thinner than from a loyal, full-paying client.
Can Gyms Say No or Negotiate?
Yes. Some gyms opt out or renegotiate contracts for better terms. However, smaller businesses often lack the leverage for higher payouts, which means tough decisions about whether participation is worth it.
Are There Better Alternatives?
Some gyms skip the Multisport partnership and focus on:
In-house loyalty programs
Specialized fitness classes
Premium memberships with exclusive features
Building a niche client base (e.g., personal training or small-group fitness)
Final Thoughts
The Multisport Card is a fantastic tool for users, offering access and variety at a low cost. For gyms, however, it’s more complicated. Increased exposure can be great—but without careful financial planning and smart monetization, it may not always lead to stronger profits.
Report this page